More businesses than ever are recognising the power of the online marketplace. The internet offers unrivalled opportunities to connect with potential clients and customers, share your message, and convert interest to sales.
But for many, the disadvantage has been that the online marketplace is crowded, even oversaturated. There is more competition than ever before, and standing out is a challenge.
Clarifying your mission, offering genuine value, and ensuring that you are highly visible, are all vital aspects of achieving success online.
That's where the tips below come in! Here, we explore five powerful ways that you can raise your profile online and create a genuine connection between your business and its customers.
You can stand out in the online marketplace by joining forces with colleagues, peers, and complementary companies in your industry. You could run joint offers, discounts, or campaigns, as well as give interviews to local magazines or websites.
A collaborative, engaging approach tends to work very well online, as this is the perfect space for interaction between businesses and customers who may be all over the world!
Collaborating with others on a piece of content or specific project also means that when the time comes to promote your work, there will be several businesspeople immediately on hand to lead the promotional efforts - all of whom will have an interest in ensuring the work is seen by as many people as possible.
2: Search Engine Optimisation
The first and arguably most important aspect of standing out online can be summarised as SEO (Search Engine Optimisation).
When a potential customer types words related to your business into a search engine like Google, Bing, or others, search engine optimisation is what will help your company to be one of the first results! Appearing high up - even on the first page - of the search results can be crucial for attracting customers.
Search engine optimisation is one of the most powerful tools you can use to attract clients, achieve sales, and grow your business. This is because online search engines are now one of the first places that customers go when looking for specific products or services.
More companies than ever are recognising the value of search engine optimisation and investing in professionals who can create search engine optimised content for them that will generate huge amounts of traffic.
3: Social Media Campaigns
Social media platforms are a great way to generate interest in your business, engage potential customers, and convey your values and products in an interesting way. Standing out in this space can be challenging however, but carefully constructed social media campaigns can help.
Perhaps you are launching a new product, have a special offer coming up, or want to engage in discussions of a pressing industry issue.
In these cases, creating a week's worth of related content designed to drive customers towards a particular product, service, or blog post on your website, could be especially helpful - teaching customers step-by-step how your business can support them and what assistance you can provide.
Don't underuse social media by only posting fun or eye-catching material! Merge this approach with a strategic drive towards your products and services, while always conveying their value, and you will have a great chance of success.
Consider holding special events - whether online or in-person - that can generate additional interest and engagement with your business. Live Q&As or product demos, for example, can be conducted completely online, while in-person events could include conferences or ceremonies, or speeches from industry experts perhaps.
Whether you choose to operate remotely or in-person, events can be a great way to do a launch, create a buzz, or educate customers on the value and uses of your products.
If your circumstances allow and it is appropriate for your business, consider giving awards or recognition to peers for delivering excellence in your industry; this could lead to collaborations and mutual growth with businesses who complement yours.
If you run a travel business, consider reaching out to a market-leading travel insurance company, for example. Or if you run a stationery business, how about connecting with an art materials supplier?
By using an imaginative and collaborative approach which involves joining forces with others and celebrating their achievements, you can harness a powerful way to build connections and increase your reach!