How Digital Marketing Is Going To Change In 2022

Marketing is going to change in 2022. Are you ready?

Planning an effective marketing strategy can be the difference between a successful sales campaign and a poor one. It is vitally important to understand new technology, market trends and how to implement your own changes in order to capitalise on the latest craze.

We’ve compiled a list of changes that we expect to see in 2022 and how they can impact a business.

1. Direct-2-Consumer (D2C)

We expect to see continued growth for Direct-2-Consumer businesses due to more people turning to the internet to make purchases. More people than ever are buying online which is fantastic news for anyone with an ecommerce store. From the start of the pandemic, ecommerce stores have seen steady growth and are competing against some of the giants like Amazon. They now equate for 14% of the market share and that figure is predicted to grow as more people turn to selling online to increase their bottom line.

2. Voice Search

This one is no surprise, as the increase in popularity for Amazon Echo and Google Nest continues with over 50% of all UK homes choosing to have a voice assistant. Voice search has increased by 6% over the past 12 months and this number is also predicted to increase during 2022. If you want extra traffic that you didn’t have, you need to optimise your website for voice search. A great way to do this is by including answers to questions within your web page content.

3. Live Video Content

It is impossible to scroll through a news feed without coming across some sort of live content. The pandemic obviously saw a jump in popularity for major streaming sites such as Netflix or Disney+, but consumers are getting bored and are turning to live video content. If you have a message or promotion you want to get out there, then you need to go live. A great way to stream across multiple platforms is by using Restream. Live video content has done 13% better over the past year and is believed to continue to grow.

4. Competition

As the world adapts, so are businesses. The internet has never seen so many businesses attempting to compete online, which is why it is so important to capitalise on your website traffic. Ensure you are doing everything you can to increase your average order value. If you are an ecommerce business, this might include offering additional add-on products at the checkout. If you are a service-based business, you might want to showcase what other services you offer during an introductory call or email.

5. Privacy Changes

You might have already heard about the iOS 14 changes that improved consumer privacy across Apple Devices. Well, there is more bad news for marketers and business owners as Google phases out the use of Cookies on their Chrome browser, which is currently used by 48% of the UK market. This change has already been implemented on Safari and Firefox, meaning it will be more difficult to target paid ads at your desired audience.

Although there are some changes that you should be wary of, 2022 looks to be another fantastic year for businesses online. As the economy begins to stabilise and consumers are buying once more, make sure you are in front of them by capitalising on the latest marketing trends.

If you or your business needs assistance in any of these areas, reach out to our award-winning marketing agency today.

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