If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing.
Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2022. Read on to find out more.
This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.
As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.
2. YouTube Shorts
Recently, YouTube launched another great feature known as "Shorts". Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that's around 15 seconds in length.
This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.
3. Voice Search Optimisation
According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.
Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.
4. AI in Marketing
According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.
As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.
Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly. Need some help? Choose a digital marketing agency to support you with your efforts.